THE Yahoo! NewFront AMERICAN TOUR - 2014
Following the Yahoo NewFront event at New York’s Lincoln Center (produced by LDJ Productions), Ty served as Creative Director and Tour Manager, taking the content on a multi-city tour of the US, with the distinct challenge of downsizing the huge event into previously unseen, and quite differing, spaces - from a hotel ballroom in Boston to a cabaret stage in an aging nightclub in Chicago, to a loft space over a farmer’s market, an odd-shaped gallery/performance space and even an iconic and newly-renovated movie palace, and more.
The goal: to transform these spaces into a smartly-branded and cohesive event space for Yahoo! and their message, usually in less than 10 hours… then get a on a plane with a lot of equipment and do it all over again. In the end, success!