Ty Jennings was once again tapped by the Gwen Stefani team as Creative Director for another LDJ Productions-produced event - Gwen's triumphant return to New York Fashion Week.
Like all things Gwen, L.A.M.B wanted to break the mold on how to present the new collection... Instead of a runway show or simple presentation, Ty designed an immersive multimedia experience, where models were shown swinging, dancing, jumping and running across a video mapped 100 foot-long wall, as well as in other areas of the space, in a special video directed by legendary (and award-winning) music video director, Sophie Muller. ("a personal idol for me and truly an honor to be collaborate on a project with her. And to get directing advice and tips?! Cloud 9..." -Ty)
Additionally the models were featured in a dancefloor island surrounded by bartenders and signature cocktails designed exclusively for the event, showing various pieces of the collection throughout the party.