NEW YORK FASHION WEEK: Gwen Stefani/L.A.M.B.

NYFW: L.A.M.B.

Ty Jennings was once again tapped by the Gwen Stefani team as Creative Director for another LDJ Productions-produced event - Gwen's triumphant return to New York Fashion Week.  

Like all things Gwen, L.A.M.B wanted to break the mold on how to present the new collection... Instead of a runway show or simple presentation, Ty designed an immersive multimedia experience, where models were shown swinging, dancing, jumping and running across a video mapped 100 foot-long wall, as well as in other areas of the space, in a special video directed by legendary (and award-winning) music video director, Sophie Muller. ("a personal idol for me and truly an honor to be collaborate on a project with her. And to get directing advice and tips?! Cloud 9..." -Ty

Additionally the models were featured in a dancefloor island surrounded by bartenders and signature cocktails designed exclusively for the event, showing various pieces of the collection throughout the party.

 
...trippy visuals screened in the background resembled a scene you might catch at Burning Man. The over-the-top production heightened Spring’s “New Nomad” theme. Stefani has always marched to the beat of her own drum, and the worldly lineup fused together many of her favorite cultural inspirations. ...there’s no doubt that every guest left the venue energized, entertained, and eager to blast some old school No Doubt in their headphones.
— Vogue