New York - Gx Launch with Gwen Stefani

gx by Gwen

For his first collaboration with Gwen Stefani's team, Ty Jennings was chosen as Creative Director for the relaunch event of Gwen Stefani's shoe & handbag line, 'gx by Gwen Stefani.' 

Designing and building custom fixtures and display pieces that fit collection pieces and models, with state of the art lighting and producing an upscale yet uniquely rocker party vibe that matched the edgy, fashion forward line.